For The Saucy Fish Co., Flowrescent was commissioned to reimagine packaging design and produce motion content to promote a groundbreaking concept. The objective was to optimise transportation and shelf space, reduce packaging waste, and improve product hygiene by eliminating direct human contact with raw fish.

Our innovative design allowed the product to be baked and served directly, aligning with consumer preferences for convenience and sustainability. This solution increased efficiency and met environmental goals, offering a practical and hygienic alternative that resonated with customers.

We complemented the redesign with playful motion content that highlighted the simplicity and benefits of the new packaging, resulting in greater brand engagement. The project earned the YCN Award for its outstanding design and innovation, showcasing Flowrescent's ability to combine creative packaging solutions with dynamic content creation.

Client The Saucy Fish Co. | Project Packaging Redesign and Motion Content Creation for The Saucy Fish Co. - YCN Award-Winning Project