Flowrescent was commissioned to handle digital marketing and create motion content for Metador, a leading manufacturer of security doors. The main objective was to elevate the brand's image, making it bolder and more competitive by promoting their manufacturing process, company values, and product excellence. The campaign needed to capture attention and communicate key information about their high-quality doors in a visually striking way.
The campaign focused on showcasing Metador’s family-oriented culture and the meticulous process behind their security door production—from design to installation. The video emphasised the company's close-knit team, with each person contributing to the overall product quality. To ensure that the messaging resonated, the narrative was enhanced with bold animated text, highlighting key statistics like durability, customer satisfaction, and product superiority, making the data easy to digest.
This fast-paced motion content was shared across digital channels, blending real-life footage with animated graphics to give the video a modern and polished feel. By promoting it heavily with SEO strategies, Metador significantly boosted brand awareness and market share, positioning itself as a dominant force in the security door industry.
Client Metador | Project Made of Stronger Stuff