Flowrescent was commissioned to brand Simply Human, a collective of freelancers focused on using human insights to create client-centric and meaningful work. The challenge was to build a brand identity that conveyed the collective’s unique approach—emphasising the importance of understanding what it truly means to be human in the creative process. The concept centred around human connection, translating the values of empathy, curiosity, and understanding into a relatable and engaging brand.

The core idea was to develop a visual identity that encouraged people to "look inside" and explore the deeper meaning behind Simply Human's work. The window motif symbolised transparency and insight, inviting viewers to reflect on the essence of humanity and how these values are applied to branding and creative solutions. This design approach reinforced Simply Human's philosophy of using human insight to deliver thoughtful, personalised work.

The branding for Simply Human positioned the collective as a standout in a competitive market, attracting clients seeking more personalised and thoughtful creative solutions. The use of SEO best practices ensured strong online visibility, and the consistent visual language helped the website to engage visitors, encouraging longer interactions and more enquiries.

Client Simply Human | Project Simply Human Branding & Design Project