Flowrescent was commissioned by Boehringer Ingelheim to create the branding and develop a website for the Arthritis Aware Campaign, designed to raise awareness about canine arthritis. The campaign aimed to provide valuable resources for pet owners and veterinarians, focusing on the importance of early diagnosis and effective treatment. Our goal was to design a user-friendly website with engaging content that educated and empowered users to take action.

To engage pet owners emotionally, we developed an interactive game that allowed users to experience the symptoms of arthritis from a dog’s perspective. This immersive experience helped create empathy and understanding of the early signs of arthritis. The website also featured interactive tools, such as symptom checkers and informative videos, to make it easy for users to find the resources they needed. The visual identity was crafted to be both professional and approachable, ensuring accessibility for a broad audience.

The campaign’s success was driven by its high engagement, particularly with the interactive game and the informative, SEO-optimised content. Keywords like “canine arthritis” and “dog arthritis symptoms” helped boost the site’s visibility on search engines. Positive feedback highlighted the user-friendly navigation and the emotional impact of the game, making the campaign a standout in raising awareness for this important issue.

For more information on the campaign, visit Dog Arthritis Aware.

Client Boehringer Ingelheim | Project Arthritis Aware Campaign for Boehringer Ingelheim